Meet our Team


daniel callahan - Managing Director - product / operations

Dan has over 20 years’ experience in the IFEC industry – with management positions at USAirways, Delta and United. Following his time on the airline side, his interest in business development led to an executive position with Pace Communications, North America’s largest custom content agency. Most recently Dan held partnership development senior leadership positions at Reach Media Group (now Global Eagle Entertainment) and Spafax Networks. Dan has a BA in Communications from Columbia College Chicago and an MBA from the Northwestern Kellogg Graduate School of Management.

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Sarah Fitzmaurice - managing director - Development / Client Service

Sarah has managed content and software development projects for airlines including Lufthansa, Delta and United as well as IFEC system providers Panasonic Avionics and Thales. As Managing Director of FLM, Sarah manages the applications development team and product development initiatives. Prior to joining the IFEC market, Sarah was a managing partner at Vancouver-based New World Multimedia. Holds a diploma from the McKay School of Design and the Business Management Training Program at the University of Toronto.




Peter Ronn - Founder

Peter started FLM in 1999 after a decade of experience in the in-flight media world. Starting with Spafax he held P&L responsibility for Air Canada’s enRoute magazine and the North American advertising representation for over 50 airline publications. Immediately following Spafax, Peter joined Airshow Inc. (now part of Rockwell Collins) developing new and expanding existing markets for Airshow’s moving map systems and software products internationally. Peter holds a BA in Economics from McGill University, Montreal.

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adam smith - director - UI Design and usability

Since 1992, Adam has been a consumer software, professional systems and web development designer. Prior to Flight Level Media, Adam Smith has managed projects for Telus Communications, Inscriber Technology, OpenCola/Steelbridge as well as Datapanik Software. Adam developed the curriculum and taught UI design and usability for Web development at Centennial College in Toronto, Ontario. 

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neeraj murarka - technical director

Neeraj has spent the last 17 years working on both software and hardware projects ranging from 3D graphics engines and multiplayer games to back-end software engineering for startups and Fortune 500 companies. He's specialized in front-end development for embedded systems running and pioneering work in the development of touch-screen systems for the aviation industry as well as mobile applications in the gaming space. He graduated from Simon Fraser University in 1998 with a B.Sc. in Computer Science and a minor in Mathematics. 

Advisory Board

Pierre monperrus

Management Consultant - PwC  

Kevin West

Chief Counsel - SkyLaw